Branding Bahrain’s first integrated health and osteopathy centre
There’s something wrong with my back! Bahrain’s first integrated health centre needed a brand that communicated both problem and result as a benefit of osteopathic and complementary treatments.
We’ve worked with Back on the Move since inception, creating the brand, developing all brand systems and integrating with virtually every aspect of this remarkable clinic’s growth. We have created submissions to governmental health authorities, written articles about healthcare and more. We recently upgraded the Clinic’s website to a fully-fledged source of information, writing and editing several dozens of articles on back care, sports injury and more. We continue to enjoy a special partnership with Back on the Move!
Client: Back on the Move
Sector: Advertising Branding & Strategy Digital
Discipline: SME
Vision was commissioned to create a new website for Back on the Move, a highly successful and well regarded osteopathy centre. With an ethos of integrated health, Back on the Move wanted a site that was able to disseminate a wide variety of information from back and neck pain issues to diet and nutritional advice.
To do so, we built a database-driven website with articles tagged according to topic, behind a scrolling home page backbone that carries all of the clinic-centric information.
The contact form links to the clinic’s automated booking system to integrate functionality further and, on mobile sizes, a touch button makes the device automatically call the clinic.
A website with integrated functionality for the first integrated health centre in Bahrain!
Vision developed the brand systems and subsequently created a range of collateral, advertising, environmental design and signage systems together with the practice’s website and online marketing material. Environmental and marketing graphics are designed to portray an organic theme of growth, spiritualty and freedom. Back on the Move has grown substantially and is set to introduce further care methods, linking to physiotherapy practice and enjoying referrals from hospitals and medical centres across Bahrain.
